Founded in January 2000 by Panasonic, SanDisk and Toshiba (now KIOXIA), the SD Association is a group dedicated to establishing SD standards and facilitating their adoption and development. At its outset the Association represented just 14 member companies and has grown into a global alliance comprised of around 800 member companies. By developing and adopting SD standards, members enjoy better compatibility of member cards between devices, greatly enhancing consumer enjoyment and convenience.
The SD Association has prepared multiple SD standards relating to such features as memory capacity and reading/writing speed in order for users to select the optimum card for their device.